Program Results “One Pager” Redesign – Before & After

Client Brief

For this project, the client wanted to improve the visual representation of the evaluation data for their non-profit one page program overviews. The information needs to be easy to scan and interesting for stakeholders to read. Client would also like to be able to update this on their own each year.

Problems to Solve

Here are the one page reports “before the redesign.

1. Need to make a template that is easy for the client to edit. Right now it’s in Microsoft Word and is challenging to edit — especially if they would like to add more graphics/photos. Creating the design in Adobe Indesign or Photoshop will not allow the client to update on their own.
2. Too much data and text to comfortably fit on the page.
3. All information is weighed equally. Nothing in these reports stands out. Not sure what to focus your eyes on.
4. The colors look drab. Client has a beautiful color pallette to work with so more of these colors need to be incorporated.
5. Inconsistencies between the design of the SLDI and HESA one pagers. All one page reports should use the same headings and formatting.

Solutions

Here are the one pagers for each program, following the redesign.

1. Moved the report from Microsoft Word to Canva.com, where the client has a nonprofit “Team” account. Report turned into a template that they can update in coming years and the information.
2. We were able to keep the same data on each one-pager. Just moving the information around, shrinking some items and creating a hierarchy makes the information easier to read and understand.
3. Certain items were pulled out to make them more prominent.
   1. On the SLDI one pager, icons were used at the top to create more visual interest on the key points. The case study was given prominent placement and large icons. The text was simplified into bullets rather than full sentences. More space was dedicated to the Sustainable Development Goal area to make that visually interesting.
   2. On the HESA one pager, large, bold numbers were used to draw attention to the stats at the top of the page. The objectives were listed vertically rather than across the page. This allowed for changing stats to have more prominence on the page. The items were shifted and moved to create to distinct columns. This cleans up the design and creates more order.
4. A clean white background freshens up the design. Additional colors from the organization’s color palette have been introduced to create a brighter and more friendly design.
5. The same heading was introduced for both of the one pagers, although the programs need to share different types of data. Using a similar colors and elements and incorporating the same “2 column” layout unites the designs without having to make them exactly the same.